In this Chapter, the focus will be on the ambition and motivation of starting up, the pitfalls, the myths and the harsh truths.

Prequel: Every Startup Starts With The Founder's Mindset

No idea is a bad idea but you still need to pick a few that might work. In thic chapter we learn how to do that.

How to shortlist a bunch of startup ideas?

Picking up the right problem to solve is half the battle won. Ankur explains methods to do that.

How to pick the right startup idea?

In this chapter Ankur covers how to pick the right set of people for your journey.

Finding your co-founder and the founding team

Learn the important stuff related to equity, ESOPs and other stock options.

Basics of founder equity and ESOPs

You need funds to hire a team and build a product. Ankur explains how to go about fundraising.

Basics of fundraising

You understand the problem and you have a solution. The next step is to plan and build the first product.

Planning and building your product's first version

How do you price your product? Attractive enough for customers to buy yet competitive. Ankur explains how to get that balance.

Pricing your product

You have done the hard part of planning and building your product. How do you launch? How to get that initial traction?

Releasing your product and getting the first customers

In this chapter, it will be guided that once the first version of the product is launched, how do you use your first few customers to get the next few?

Understanding your early consumers

In this Graphy, Ankur Warikoo takes you on a fulfilling journey all the way from conceptualizing an idea to launching the first version of your product. And everything in between.

Meet Ankur Warikoo

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