Discussing who I am, why style is important and general rules to help on your journey

Introduction - Who am I?

An overview of the essential pieces every man should own.

The Ten Items EVERY Man Needs In His Wardrobe

Huge logos? Nope. Ties below your belt? 'Fraid not. Jean shorts? Gross. Here are the common fashion pitfalls to avoid.

Common Fashion Faux Pas To Avoid

Every dress code from casual to formal, deconstructed for warmer seasons.

Basic Dress Codes: Spring and Summer

Heavier fabrics, darker colors. But casual still doesn't mean sloppy.

Basic Dress Codes: Fall And Winter

From Henleys to OCBDs (what's that?), in this chapter we cover all things shirt-related. Never be caught in a graphic tee again!

Shirts

Pleats or no pleats? When are jeans acceptable? What's a trouser break? I answer all these questions and more in this chapter on trousers.

Trousers

The ultimate power signal. When to wear them, when not to, which color to choose for your first one, and why at least one three-piece is a good idea

Suits

Wearing the right colors is a lot more simple than you think. Chances are, most of your wardrobe will consist of just five. This doesn't include the pink shirt I highly recommend you get your hands on no matter what your skin tone.

Colors

No joke, gentlemen, your choice of footwear will make or break your outfit. In this chapter, I break down all your options from double monks to chukkas. On a related note, never wear sneakers with your suit.

Shoes

A wristwatch is probably the only accessory every man needs. In this chapter, I tell you why. No, you don't need a rolex. Yes, a Casio is a sharp choice in the right circumstances.

Watches

They're the last thing on but the first thing noticed, and they're worth considering. Button suspenders may not be your cup of tea, but at least remember a bold pocket square when you wear a blazer or a suit jacket.

Other Accessories

Very important, whether anyone else sees them or not. I'll break down all your options for skivvies, explain the difference between an undershirt and a tshirt, and even talk a bit about socks and jammies.

Basics: Underwear, Undershirts, Socks and Pajamas

You've outgrown your hoodies and letterman jackets, gentleman. Prove it to the world and rock one of these coats when it gets cold. In this chapter I also talk a bit about your most stylish hat, glove, and scarf options.

Outerwear

One sure-fire way to stay tucked, the basics of rolling your shirtsleeves, and why certain relationships matter when it comes to your wardrobe

Little-Known Style Hacks

Yeah, we all know how to clean ourselves. In this chapter, I teach you how to polish yourself. Why? Cos even if you're in a bespoke suit you won't look polished if your beard is scraggly and your skin oily.

Grooming and Skin Care

This last chapter is essentially a shopping guide for all the individual pieces I mentioned above. Remember to think of your clothing as investments. Buy expensive, cry once. Buy cheap, cry forever.

My favorite brands

This is a Graphy on mastering your personal style and helping you present your best self to the world.
Men's fashion is complex and nuanced. It's more than just tshirts and jeans and suits. To master it, you have to understand so much more- fit, color, silhouette, etc. So get ready to learn all this and more.

Meet Jon Shanahan

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